Shefi ekzekutiv i Ferrari-t, Benedetto Vigna, shpreson q\u00eb nj\u00eb dit\u00eb t\u00eb shes\u00eb nj\u00eb makin\u00eb prej 10 miliard\u00eb dollar\u00ebsh.<\/p>\n
B\u00ebn shaka, por \u00ebsht\u00eb nj\u00eb ide e bazuar n\u00eb nj\u00eb fenomen t\u00eb v\u00ebrtet\u00eb t\u00eb industris\u00eb: klient\u00ebt super t\u00eb pasur t\u00eb p\u00ebrgatitur t\u00eb paguajn\u00eb \u00e7mime t\u00eb larta p\u00ebr t\u00eb krijuar supermakin\u00ebn e tyre unike.<\/p>\n
\u201cKjo \u00ebsht\u00eb nj\u00eb \u00ebnd\u00ebrr, por ky do t\u00eb ishte ekstremi i luksit\u201d, ka th\u00ebn\u00eb Vigna p\u00ebr Financial Times.<\/p>\n
Deri koh\u00ebt e fundit, opsionet p\u00ebr personalizimin e makinave t\u00eb tilla si Rolls-Royce, Bentley ose Aston Martin t\u00eb reja ishin t\u00eb kufizuara n\u00eb zgjedhje t\u00eb tilla si ngjyra dhe lloji i tapiceris\u00eb dhe rrotave.<\/p>\n
Por n\u00eb pes\u00eb vitet e fundit, gj\u00ebrat kan\u00eb ndryshuar.<\/p>\n
Bler\u00ebsit e pasur jan\u00eb t\u00eb gatsh\u00ebm t\u00eb shpenzojn\u00eb shuma gjithnj\u00eb e m\u00eb t\u00eb m\u00ebdha p\u00ebr t\u2019i b\u00ebr\u00eb makinat e tyre t\u00eb reja shum\u00eb t\u00eb personalizuara, ndonj\u00ebher\u00eb edhe duke zgjedhur t\u00eb ridizajnojn\u00eb vet\u00eb t\u00eb gjith\u00eb automjetin.<\/p>\n
Bumi i hiper-personalizimit \u00ebsht\u00eb nj\u00eb faktor kryesor n\u00eb rritjen e p\u00ebrfitimit p\u00ebr ato marka, t\u00eb tilla si Ferrari dhe Bentley n\u00eb pron\u00ebsi t\u00eb VW, q\u00eb mund t\u00eb plot\u00ebsojn\u00eb k\u00ebrkesat e shpenzuesve t\u00eb m\u00ebdhenj.<\/p>\n
Vitin e kaluar, Ferrari ishte aq fitimprur\u00ebs sa rriti parashikimet e tij \u00e7do tremujor dhe sh\u00ebnoi nj\u00eb fitim neto rekord prej 1.26 miliard\u00eb eurosh p\u00ebr vitin, nga t\u00eb cilat rreth 460 milion\u00eb euro erdh\u00ebn nga \u00e7mimet m\u00eb t\u00eb larta t\u00eb nxitura nga personalizimi.<\/p>\n
Nd\u00ebrkoh\u00eb, Bentley ka pasur nj\u00eb rritje pothuajse 10-fish t\u00eb fitimeve q\u00eb nga viti 2019, n\u00eb 589 milion\u00eb euro vitin e kaluar, e nxitur nga ato q\u00eb kompania i quajti nivele \u201cmbres\u00ebl\u00ebn\u00ebse\u201d t\u00eb shpenzimeve p\u00ebr personalizimin.<\/p>\n
N\u00eb Rolls-Royce, marka luksoze e BMW, \u00ebsht\u00eb krijuar nj\u00eb divizion i ve\u00e7ant\u00eb p\u00ebr t\u2019u marr\u00eb me ve\u00e7orit\u00eb e personalizuara.<\/p>\n
K\u00ebto rregullisht marrin koston e makin\u00ebs \u2013 e cila ka \u00e7mime fillestare nga 270 mij\u00eb n\u00eb m\u00eb shum\u00eb se 500 mij\u00eb\u2013 duke kaluar 1 milion.<\/p>\n
Nj\u00eb nga ve\u00e7orit\u00eb m\u00eb t\u00eb njohura t\u00eb Rolls-Royce \u00ebsht\u00eb nj\u00eb sken\u00eb qielli nat\u00ebn e dritave t\u00eb vogla t\u00eb fibrave optike q\u00eb mund t\u00eb zvog\u00eblohen t\u00eb instaluara n\u00eb tapicerin\u00eb e makin\u00ebs, duke lejuar shikimin e yjeve t\u00eb drejtuar nga shoferi.<\/p>\n
Por disa klient\u00eb duan q\u00eb pamja e nat\u00ebs t\u00eb jet\u00eb m\u00eb e personalizuar.<\/p>\n
Nj\u00ebri k\u00ebrkoi q\u00ebndisje q\u00eb p\u00ebrshkruanin sip\u00ebrfaqen e h\u00ebn\u00ebs t\u00eb plot\u00eb me kratere. Sipas Rolls-Royce, kjo p\u00ebrfshinte t\u00eb pakt\u00ebn 250 mij\u00eb qepje individuale, t\u00eb rrethuara nga 1 mij\u00eb e 183 yje me fibra optike.<\/p>\n
Nj\u00eb \u00e7ift tjet\u00ebr n\u00eb Shangai porositi nj\u00eb plejad\u00eb t\u00eb bazuar n\u00eb vajz\u00ebn e tyre t\u00eb vog\u00ebl dhe kishte nj\u00eb imazh t\u00eb gjurm\u00ebve t\u00eb saj.<\/p>\n
Komisionet e porositura kan\u00eb arritur nivele rekord si nga v\u00ebllimi ashtu edhe nga vlera, ka th\u00ebn\u00eb shefi i Rolls-Royce, Chris Brownridge.<\/p>\n
Personalizimi shpesh k\u00ebrkon pun\u00eb intensive, por ende u siguron prodhuesve t\u00eb makinave marzhe duksh\u00ebm m\u00eb t\u00eb larta.<\/p>\n
Disa klient\u00eb kan\u00eb k\u00ebrkesa t\u00eb ve\u00e7anta p\u00ebr pjes\u00ebn e jashtme t\u00eb makin\u00ebs, p\u00ebr t\u00eb shkuar me brend\u00ebsin\u00eb e personalizuar.<\/p>\n
Nj\u00eb nga tendencat m\u00eb t\u00eb fundit jan\u00eb panelet dhe aksesor\u00ebt me fib\u00ebr karboni.<\/p>\n
Si material \u00ebsht\u00eb i fort\u00eb, i leht\u00eb dhe shum\u00eb i shtrenjt\u00eb. E p\u00ebrdorur e pa lyer, sip\u00ebrfaqja e saj kap drit\u00ebn n\u00eb k\u00ebnde t\u00eb ndryshme p\u00ebr t\u00eb krijuar nj\u00eb efekt vezullues.<\/p>\n
\u2018Klient\u00ebt tan\u00eb kujdesen sepse \u00ebsht\u00eb i leht\u00eb, por \u00ebsht\u00eb gjithashtu i bukur\u201d, ka treguar Vigna.<\/p>\n
Nj\u00eb p\u00ebrfundim i karbonit, brenda dhe jasht\u00eb, shihej si nj\u00eb m\u00ebnyr\u00eb tjet\u00ebr p\u00ebr t\u00eb vendosur vul\u00ebn personale n\u00eb automjet, ka th\u00ebn\u00eb ai.<\/p>\n
Po ashtu ka shtuar se Ferrari ishte befasuar vitin e kaluar nga popullariteti i k\u00ebtij opsioni t\u00eb ve\u00e7ant\u00eb.<\/p>\n
Kompanis\u00eb iu desh t\u00eb b\u00ebnte ndryshime n\u00eb zinxhirin e saj t\u00eb furnizimit p\u00ebr t\u00eb p\u00ebrballuar k\u00ebrkes\u00ebn.<\/p>\n
Dhe kjo kishte qen\u00eb e paimagjinueshme pes\u00eb vjet m\u00eb par\u00eb, sipas tij.<\/p>\n
Nj\u00eb bler\u00ebs i Bentley-t vitin e kaluar shpenzoi 400 mij\u00eb euro duke z\u00ebvend\u00ebsuar pjes\u00eb t\u00eb m\u00ebdha t\u00eb karroceris\u00eb me fibra karboni, duke shpenzuar aq shum\u00eb sa dyfishoi \u00e7mimin e saj.<\/p>\n
Nj\u00eb tjet\u00ebr k\u00ebrkoi q\u00eb druri nga pylli i tij t\u00eb p\u00ebrdorej n\u00eb brend\u00ebsi t\u00eb Bentley-t t\u00eb tij t\u00eb ri, nj\u00eb projekt q\u00eb p\u00ebrfundimisht mori \u00e7mimin mbi 2 milion\u00eb euro.<\/p>\n
Nj\u00eb klient, nga nj\u00eb kompani amerikane e teknologjis\u00eb, studioi aerodinamik\u00eb dhe zgjodhi t\u00eb vizatonte automjetin e tij, t\u00eb cilin e b\u00ebri Ferrari.<\/p>\n
Kompania ka njoftuar se prodhon disa makina sportive si kjo n\u00eb vit, ku klient\u00ebt prodhojn\u00eb dizajnin e tyre bazuar n\u00eb nj\u00eb model ekzistues.<\/p>\n
Etiketa e \u00e7mimit shkon n\u00eb \u201cmiliona t\u00eb shum\u00ebfishta\u201d.<\/p>\n
Por pyetja q\u00eb mbetet \u00ebsht\u00eb se pse njer\u00ebzit jan\u00eb fiksuar pas personalizimit t\u00eb shtrenjt\u00eb.<\/p>\n
Prodhuesit e makinave jan\u00eb b\u00ebr\u00eb m\u00eb t\u00eb mir\u00eb n\u00eb p\u00ebrmbushjen e k\u00ebrkesave t\u00eb tilla, duke investuar n\u00eb zinxhir\u00ebt e furnizimit dhe ekipet e dedikuara.<\/p>\n
Por ka di\u00e7ka tjet\u00ebr: nj\u00eb num\u00ebr drejtuesish thon\u00eb se tendenca \u00ebsht\u00eb m\u00eb e theksuar q\u00eb nga pandemia.<\/p>\n
\u201cCOVID la nj\u00eb mesazh t\u00eb qart\u00eb \u2013 ju e quani at\u00eb nj\u00eb efekt YOLO\u201d, ka treguar Vigna.<\/p>\n
\u201cN\u00eb Itali themi carpe diem. Ju fitoni para, mund t\u00eb b\u00ebni investime t\u00eb mira n\u00eb kapital, obligacione, pasuri t\u00eb paluajtshme, por jet\u00ebgjat\u00ebsia juaj \u00ebsht\u00eb e kufizuar, k\u00ebshtu q\u00eb edhe ju arg\u00ebtoheni\u201d.<\/p>\n
The post Trendi p\u00ebr makinat e hiper-personalizuara po merr vrull<\/a> appeared first on Albanian Post<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Shefi ekzekutiv i Ferrari-t, Benedetto Vigna, shpreson q\u00eb nj\u00eb dit\u00eb t\u00eb shes\u00eb nj\u00eb makin\u00eb prej 10 miliard\u00eb dollar\u00ebsh. B\u00ebn shaka, por \u00ebsht\u00eb nj\u00eb ide e bazuar n\u00eb nj\u00eb fenomen t\u00eb v\u00ebrtet\u00eb t\u00eb industris\u00eb: klient\u00ebt super t\u00eb pasur t\u00eb p\u00ebrgatitur t\u00eb paguajn\u00eb \u00e7mime t\u00eb larta p\u00ebr t\u00eb krijuar supermakin\u00ebn e tyre unike. \u201cKjo \u00ebsht\u00eb nj\u00eb \u00ebnd\u00ebrr, […]<\/p>\n","protected":false},"author":1,"featured_media":1161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/radiogjilani.com\/index.php\/wp-json\/wp\/v2\/posts\/1160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radiogjilani.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiogjilani.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiogjilani.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radiogjilani.com\/index.php\/wp-json\/wp\/v2\/comments?post=1160"}],"version-history":[{"count":0,"href":"https:\/\/radiogjilani.com\/index.php\/wp-json\/wp\/v2\/posts\/1160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radiogjilani.com\/index.php\/wp-json\/wp\/v2\/media\/1161"}],"wp:attachment":[{"href":"https:\/\/radiogjilani.com\/index.php\/wp-json\/wp\/v2\/media?parent=1160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiogjilani.com\/index.php\/wp-json\/wp\/v2\/categories?post=1160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiogjilani.com\/index.php\/wp-json\/wp\/v2\/tags?post=1160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}